Jooga Ratibu (widely known as Ratibu Urban) is a prominent Ugandan business owner, entertainment marketer, nightlife promoter, and luxury lifestyle influencer. Based in Kampala, Ratibu is a driving force behind East Africa's vibrant urban nightlife and premium digital marketing landscape. As a committed entrepreneur, he is the founder and CEO of Urban Empire Group, Empire One TV, and Beta Hub, while serving as a prestigious brand ambassador for global luxury houses like Martell Cognac and Luc Belaire.
Ratibu was born and raised in the bustling neighborhood of Kawempe in Kampala, Uganda. Growing up in a modest environment, he faced the typical challenges of urban youth but quickly developed a fierce hustle, sharp networking skills, and a deep passion for the music and entertainment industry. Starting his career working closely with local music circles, his strategic mind for event marketing and digital influence allowed him to rapidly scale his business, ultimately transforming from a local enthusiast into a dominant media powerhouse.
